Privacy Policy

Effective Date: August 16, 2026

Last updated: August 16, 2026

This page explains what information we collect, use, disclose, sell or share in connection with our website (dametracafe.com), online services, and our interactions with you both online and offline, how we use that information, and the choices and rights available to you.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING OUR SERVICES. By using this website or services, visiting our venues, making a reservation or purchase, attending an event, communicating with us, or otherwise providing information to us, you acknowledge that your information will be handled as described in this Privacy Policy, subject to applicable law.

This Privacy Policy applies to Personal Information collected through the websites and online services, as well as information we collect offline in connection with our business operations, including at our venues, through telephone or other direct communications, reservations, orders, events, and other interactions with us. It does not govern the privacy practices of third-party websites, platforms, or services that we do not own or control. Those third parties may have their own privacy policies and practices, which we encourage you to review.

Information We Collect

Depending on how you interact with us, including through our websites, online services, telephone, reservations, orders, events, social media, email and our restaurants and other venues, we may collect the following categories of “Personal Information” – i.e., information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household:

Identifiers, such as your name, email address, telephone number, mailing address, IP address, online identifiers, and other identifiers that may identify or be reasonably associated with you;
Commercial Information, such as reservation and event inquiries, reservation history, purchases, gift card transactions, ordering information, and information about your preferences and interactions with our services. This may include information associated with purchases or payments, such as transaction dates, amounts, payment method, and other transaction-related details. Payment card information, such as credit or debit card numbers, may be collected or processed by us or by third-party payment processors on our behalf;
Internet or Other Electronic Network Activity Information, such as browsing history, search history, interactions with our website, information about how you interact with our online services, IP address, and the date(s) and time(s) of access;
Geolocation Data, such as the approximate geographic location inferred from your IP address or other information about your location;
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, such as photographs, videos, recordings, and security footage collected at our venues or through other interactions with us. This may include photographs or videos collected by our employees or by third-party agencies, freelancers, or other service providers for marketing, advertising, social media, security, or similar purposes; and
Inferences, such as information drawn from other Personal Information that reflects your preferences, characteristics, behavior, or interests.

We may also receive or collect communications and other content you provide to us, such as messages submitted through contact forms, SMS, social media, email correspondence, newsletter sign-ups, customer service inquiries, reservation requests, event inquiries, and communications with our staff. Depending on their nature, communications may contain information falling within one or more of the categories described above, including Identifiers, Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, or Inferences.

We also may collect non-identifiable data (such as browser type and device type) and aggregate data sets that show us group-level data and trends about our users and guests (“Non-Identifiable and Aggregate Information”), such as browser type, device type, or group-level trends. Non-Identifiable and Aggregate Information does not contain any individual-level data and cannot be used to identify you.

Sensitive Personal Information

Depending on the nature of the information you provide, we may collect certain categories of Sensitive Personal Information as defined under applicable California law. For example, information you voluntarily provide regarding dietary restrictions, food allergies, or other dietary needs may, in some circumstances, reveal information about your health or medical conditions and therefore may constitute Sensitive Personal Information.

We collect such information only when you choose to provide it, such as when making a reservation, placing an order, contacting us, or communicating a dietary request to our staff. We use this information primarily to respond to your requests, accommodate your dietary needs, prepare and serve food and beverages, communicate with you about your reservation or order, provide our services, and maintain the safety and quality of our operations.

We do not use or disclose Sensitive Personal Information for purposes other than those permitted under the California Consumer Privacy Act and applicable regulations. We do not sell or share Sensitive Personal Information for cross-context behavioral advertising.

To the extent we collect Sensitive Personal Information that is subject to the CCPA's right to limit, you may have the right to direct us to limit our use and disclosure of that information as provided by applicable law. Information about how to exercise your California privacy rights is provided in the Your California Privacy Rights section of this Privacy Policy.

Sources

We collect Personal Information from the following categories of sources:

Directly from you, including when you make a reservation, place an order, purchase a gift card, submit an inquiry or request, complete a form, participate in an event or promotion, communicate with us by email, SMS, telephone, social media, or other means, visit or interact with our venues, or otherwise provide information to us.

Automatically through the use of our website and online services, including through cookies, pixels, tags, and similar technologies, and from information about your browser, device, IP address, and interactions with our websites and online services.

From service providers and other third parties, including reservation and booking platforms, online-ordering providers, customer relationship management and marketing platforms, analytics and advertising providers, social media platforms, review platforms, payment processors, and other vendors that provide service to or on behalf of us.

From other individuals or entities, such as another guest making a reservation or event request on your behalf, an individual participating in a group event or reservation, publicly available sources, or other individuals or entities that provide information to us in connection with your interactions with us.

Where we collect Personal Information from a third party, the information we receive may depend on that third party’s services, privacy practices, and the information you provide to or authorize that third party to provide to us.

How We Use Your Information

We may use Personal Information for the following business and commercial purposes, depending on how you interact with us:

Providing and administering our services, including processing reservations, orders, purchases, gift card transactions, private events, catering, and other requests;

Communicating with you, including responding to questions and requests; confirming, modifying, or managing reservations and orders; communicating about events or services; providing customer support; and sending transactional communications;

Accommodating guest needs and preferences, including dietary preferences, restrictions, allergies, or other information you voluntarily provide in connection with a reservation, order, event, or visit;

Marketing and advertising, including sending promotional communications, providing information about our restaurants, events, products, and services, measuring the effectiveness of our marketing, and conducting audience or advertising activities where permitted by law;

Maintaining and improving our services, including understanding how guests interact with our websites, online ordering systems, reservation systems, and other services; analyzing trends; developing and improving our offerings; and personalizing or enhancing the guest experience;

Operating and securing our business, including authenticating users, protecting our websites, systems, employees, guests, and property, detecting and preventing fraud or other unlawful activity, monitoring and maintaining physical security, and managing security footage and other security-related information;

Managing communications, events, promotions, and guest relationships, including administering loyalty, promotional, or other programs, where applicable;

Administering our business and third-party service relationships, including working with reservation, ordering, payment, customer relationship management, marketing, analytics, advertising, and other service providers;

Complying with legal and regulatory requirements, responding to lawful requests, exercising or defending legal rights, and maintaining records as required by law; and

For other purposes disclosed to you at or before the time Personal Information is collected, or otherwise permitted by applicable law.

Cookies, Analytics, and Advertising

This site uses cookies and similar technologies to improve the functionality of our website, understand how visitors use the site, and support our marketing efforts. These technologies may be placed by us or by third-party services providers. The cookies and similar technologies we use generally fall into the following categories:

• Strictly Necessary Cookies: These cookies are required for the website to function properly. They enable core features such as page navigation, security, reservation functionality, and fraud prevention. Because these cookies are necessary for the operation of the website, they cannot be disabled through our cookie settings.

• Functional Cookies: These cookies allow the website to remember your preferences and choices, such as language settings or other customized features, to provide a more personalized browsing experience.

• Analytics and Performance Cookies: These cookies help us understand how visitors interact with our website by collecting information such as pages visited, time spent on the site, referral sources, and general usage patterns. We use this information to improve the performance, functionality, and user experience of the website. We may use third-party analytics providers, including Google Analytics, to assist with these activities.

• Advertising and Targeting Cookies: These cookies help us measure the effectiveness of our advertising campaigns and, where permitted by law, deliver advertisements that may be more relevant to your interests. They may be placed by advertising partners such as Meta (Facebook) and may collect information about your interactions with our website and other websites over time.

Cookies may remain on your device for different periods of time. Some cookies expire when you close your browser session, while others remain until deleted or until they expire automatically.

You can control cookies through your browser settings, and many advertising platforms allow you to manage ad personalization in their own settings. Disabling some cookies may affect how parts of the site function.

How We Share Information

We may disclose Personal Information to service providers, contractors, professional advisers, payment processors, reservation platforms, marketing providers, analytics providers, website hosting providers, and other vendors that perform services on our behalf. We may also disclose information when required by law, to protect our rights or safety, or in connection with a business transfer such as a merger or sale.

We do not sell Personal Information in exchange for monetary consideration. However, certain analytics and advertising technologies we use, such as the Meta Pixel, may constitute “sharing” or a “sale” under the broad definitions contained in California law for the purposes of cross-context behavioral advertising.

You can opt out of this by adjusting your browser cookie settings, using your browser’s Global Privacy Control (GPC) signal where supported. We honor browser-based GPC signals where required by applicable law. When we detect a valid GPC signal, we will treat it as a request to opt out of the sharing of Personal Information for cross-context behavioral advertising for that browser. Some web browsers offer a "Do Not Track" feature. Because there is not yet a universally accepted standard for responding to these signals, our website does not currently respond to Do Not Track requests. However, we honor GPC signals where required by applicable law. You may also opt out by contacting us using the details in the “Contact Us” section below. We will respond consistent with applicable law and may need to verify your identity before fulfilling your request.

Security

We have implemented safeguards intended to protect Personal Information from unauthorized access and use. However, no method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security of your Personal Information.

Data Retention

We retain Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business records, operate our services, comply with legal obligations, enforce our agreements, and resolve disputes. Retention periods vary depending on the type of information and the purpose for which it was collected. We do not retain Personal Information for longer than reasonably necessary for the disclosed purposes unless required or permitted by law.

Your Privacy Choices

You may opt out of marketing emails at any time by using the unsubscribe link in those emails. You may also contact us to request access to, correction of, or deletion of information you have submitted, subject to applicable law and reasonable verification of your identity.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), provides you with certain rights regarding your Personal Information, subject to certain exceptions and limitations under applicable law. These rights include:

The Right to Know. You have the right to request information about the Personal Information we collect, use, sell, or share, including the categories of Personal Information collected, the sources from which it is collected, the purposes for collecting, using, selling, or sharing it, the categories of third parties to whom it is disclosed, and, where applicable, the specific pieces of Personal Information we have collected about you.
The Right to Delete. You have the right to request deletion of Personal Information that we have collected from you, subject to certain exceptions permitted by law.
The Right to Correct. You have the right to request correction of inaccurate Personal Information that we maintain about you.
The Right to Opt Out of Sale or Sharing. You have the right to opt out of the sale of your Personal Information and the sharing of your Personal Information for cross-context behavioral advertising, where applicable.
The Right to Limit Use and Disclosure of Sensitive Personal Information. You have the right, where applicable, to limit certain uses and disclosures of Sensitive Personal Information to those permitted under the CCPA.
The Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for exercising your CCPA rights.
The Right to Data Portability. Where applicable, you have the right to receive certain Personal Information in a readily usable format that allows you to transmit the information to another entity. We do not offer financial incentives, loyalty programs, or price or service differences in exchange for the collection, retention, sale, or sharing of Personal Information.

To exercise any of these rights, you may contact us using the methods identified in the Contact Us section of this Privacy Policy. We may take reasonable steps to verify your identity before responding to your request, as permitted or required by applicable law.

We will respond to verifiable consumer requests as required by the CCPA. Certain requests may be subject to exceptions or limitations under applicable law. Where applicable, you may also use an authorized agent to submit a request on your behalf in accordance with the CCPA.

We do not offer financial incentives or price or service differences in exchange for the collection, retention, sale, or sharing of Personal Information, except as otherwise disclosed in this Privacy Policy.

Where required by applicable law, we will honor a valid opt-out preference signal, such as Global Privacy Control, in accordance with the CCPA and applicable regulations.

Children’s Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the site. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Third-Party Links and Services

Our website links to third-party services we use to serve you, such as our reservation platform (OpenTable), online ordering, gift cards, and social media. When you leave our website and interact directly with those third-party services, their own terms and privacy policies govern your information. We encourage you to review the privacy practices of any third-party site before providing your information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Significant changes will take effect when posted, and your continued use of the site means you accept the updated policy.

Jurisdiction

This website is intended for users located in the United States. If you access this website from another jurisdiction, you understand that your information may be transferred to and processed in the United States.

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your California privacy rights described above, you may contact Dametra Café using any of the following methods:

Email: privacy@dametracafe.com
Telephone: (831) 622-7766
In Person: Visit us on Ocean Avenue (between Lincoln Street and Dolores Street), Carmel-by-the-Sea, California 93921.

When submitting a request to know, delete, correct, or limit the use or disclosure of Sensitive Personal Information, please clearly identify the nature of your request. We may need to obtain information from you to verify your identity and fulfil your request securely, as permitted or required by applicable law.

We will verify your identity before responding to requests where required by law. California residents may designate an authorized agent to submit a request on their behalf, subject to verification requirements under applicable law.

We will respond to verifiable consumer requests within the time required by applicable law. In certain circumstances, we may decline a request where permitted by law, including where we cannot verify your identity or where an exception applies.